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The concepts behind practical AI delivery.

One shared program for experienced professionals and business owners, with extensions for AI engineering. Essential instruction, practice and assessment live in Academy.

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Concept coverage

SHARED

Everyday AI: a meeting brief you can verify

Complete a useful drafting task and measure checking effort.

60 minutes + practical work

SHARED

How AI work changed: chat, evidence and connected actions

Explain how newer interfaces change work without removing verification.

35 minutes + practical work

SHARED

Practise when connectors or sandboxes are unavailable

Continue useful learning while making access limitations explicit.

45 minutes + practical work

SHARED

How language models work and why they can be wrong

Explain how a model learns and answers, and why fluent answers still need checking.

45 minutes + practical work

SHARED

Context engineering, memory and long-running work

Choose relevant information and keep a clear record when resuming a task.

50 minutes + practical work

SHARED

Embeddings, search and retrieval-augmented generation

Explain how search finds sources and check whether the right evidence was found.

60 minutes + practical work

SHARED

Choose prompting, retrieval, fine-tuning or simpler automation

Choose a method that addresses the actual failure.

45 minutes + practical work

SHARED

Select models and measure quality, response time and total cost

Choose a model using observed task results, costs and limits.

50 minutes + practical work

SHARED

Workflows, agents and limited autonomy

Compare fixed steps with agent choices and define the controls needed.

55 minutes + practical work

SHARED

Documents, images, audio and voice interactions

Check information from documents, images and audio, and handle errors.

50 minutes + practical work

SHARED

Privacy, bias, intellectual property and organizational policy

Identify decisions that need approval from the organization or a specialist.

60 minutes + practical work

SHARED

Evaluate the whole system and detect changes

Build repeatable tests and compare automated judgments with human review.

60 minutes + practical work

OWNER EXTENSION

Business owners: choose valuable, manageable opportunities

Choose a useful, limited project that fits the business.

55 minutes + practical work

OWNER EXTENSION

Business owners: build, buy, configure and price responsibly

Compare buying, configuring and building using total costs and test results.

60 minutes + practical work

OWNER EXTENSION

Business owners: delegate, adopt and maintain the solution

Hand over a useful workflow with clear responsibilities.

55 minutes + practical work

ENGINEER EXTENSION

Engineering bridge: code, data and debugging that others can repeat

Build and explain a small data transformation with observed tests.

90 minutes + practical work

ENGINEER EXTENSION

Engineering bridge: HTTP, APIs, MCP and controlled state

Build a limited integration with permission checks and recovery.

90 minutes + practical work

ENGINEER EXTENSION

Engineering bridge: deployment, observability and rollback

Release a limited training system and recover from a failure.

90 minutes + practical work

Sample Academy lesson

YOUR CORE LEARNING

Understand it. Apply it. Check it.

The essential teaching is here: concepts, worked examples, practice and feedback. External courses are optional enrichment. Completing a concept check does not award practical capability.

SHARED CONCEPT · 45 MINUTES + PRACTICE

How language models work and why they can be wrong

Objective: Explain how a model learns and answers, and why fluent answers still need checking.

Machine learning learns patterns from examples. Training changes the model’s learned settings, called parameters. Inference means using the trained model to produce an answer. Attaching a file gives it information for the task; it does not automatically retrain the model. Check the service’s separate rules for saving data, memory and training.

Tokens are chunks of text or other supported input. They affect input limits and usage cost. One token is not always one word. The context window is the amount of information a model can use in one request. Do not assume it has read material outside that window or behind an unavailable tool. More context does not guarantee a correct answer.

A model chooses from possible outputs, so the same request can produce different answers. Clear, confident writing can still contain invented facts. Reasoning models may spend more effort before answering, but their answers still need checking. Compare important claims with sources and expected results. Ask a person for help when important facts are missing.

Worked example

SYNTHETIC: an instruction asks for the renewal date of account A-7, but the only note says “renewal under discussion.” A plausible generated date is unsupported. The defensible output is “date unknown,” with the note identifier and a request to the account owner.

Your practice

  1. Write a five-line explanation of training versus inference for a colleague.
  2. Give the same synthetic missing-date task three times; retain outputs and identify supported versus invented content.
  3. Remove a source and explain what the system can no longer establish.

Evidence to retain

  • Original synthetic input and three actual outputs
  • Checked claims, corrections and one limitation

Check your understanding

Attaching a document normally changes what?

Check the concept, then compare your practical work with the evidence criteria.

Practice focused on the gap

Draw two boxes, learned parameters and current context. Place a new attachment in the correct box and rerun the missing-information case.

Delivery skills: apply the same standards in your project
Choose an appropriate AI workflow

Objective: Choose between AI drafting, fixed rules and actions that need human control.

Start with the task. Identify the input, the work to do, the output, who receives it and what a mistake would cost. Use fixed rules for exact, repeatable steps. Use a model to interpret information or draft text when you can check the result.

A proposed action is not a completed action. A generated email is a draft. A tool call attempts an action. Check the external system to confirm what actually happened. None of these steps gives permission by itself.

Compare three options: improve the manual process, configure an existing tool or build an integration. Include checking effort, data access, maintenance and the features available on the user’s actual plan.

Worked example: A sales manager needs a meeting brief. A deterministic query selects allowed account records. AI drafts a cited summary. The manager verifies dates and approves any follow-up. The system does not autonomously change commercial commitments.

Practice: Map one task in five steps. Mark each step as a rule, judgment, draft or action and explain who verifies it.

Assessment criteria: task_fit, boundaries, verification, value

Critical failures: Treating a generated proposal as completed action; Assuming a model grants access or guarantees correctness

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Build and test reusable instructions

Objective: Write reusable instructions with clear inputs, outputs, uncertainty rules and tests.

Write instructions like a short task brief. Name the user, goal, allowed inputs, preferred sources and output format. State exactly what to do when information is missing. For example, require record IDs and leave missing dates unknown. “Be accurate” alone is too vague.

Use one example to show the format. Keep separate examples for testing whether the instructions work on new input. Change one part at a time. Save the instruction version, output, error and correction.

Saved prompts and project instructions do not grant access. Never include passwords, API keys or confidential training material in a prompt. Treat commands found inside a source document as data, not as permission to override rules.

Worked example: Weak: Summarize the meeting. Improved: From fictional transcript MT-01, extract action, owner, stated deadline and supporting quote. Use null when not stated; list conflicting commitments separately; prepare a draft for review without sending it. Test a second transcript that contains no dates.

Practice: Compare weak and revised instructions on two synthetic inputs. Identify one changed behavior and one unresolved limitation.

Assessment criteria: objective_context, output_contract, unknown_handling, test_revision

Critical failures: Invented facts presented as verified; Prompts used as the sole authorization control

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Research and analyze evidence

Objective: Support a conclusion with original sources or checked data.

State the question and decision before collecting sources. For each important claim, record its source, date and scope. Say whether it is a fact or your interpretation. Open each citation and check that it supports the exact claim. A convincing link or confident tone is not evidence.

For tables, check units, missing values, duplicate rows and the time period. Check that totals match before calculating rates. Use the correct denominator, the number you divide by. More leads do not automatically mean a higher rate of qualified leads.

Keep the original fictional file, formulas and correction notes so another person can check the work. Two changes occurring together do not prove one caused the other. A chart should help answer a decision question. State when data is missing or the sample is small.

Worked example: A campaign spent 1,000 and produced 50 leads but only 5 qualified leads. Cost per lead is 20; cost per qualified lead is 200. Another campaign with fewer leads may have better qualified conversion. These figures do not establish additional revenue.

Practice: Recalculate one result manually. Separate facts, inference and unknowns, then explain what new observation would change your decision.

Assessment criteria: source_trace, data_checks, correct_calculation, qualified_conclusion

Critical failures: Fabricated citations; Incorrect denominator driving a recommendation

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Scope a valuable and limited project

Objective: Turn professional experience into a project brief that can be tested.

Talk to the person who does the work. Record the process, how often it happens, exceptions, source owners, decision makers and later handoffs. Experience can reveal useful opportunities. It does not prove a solution can be built or that it saves time.

Limit the first release to one user group and one workflow. Define the inputs and expected result. State what is excluded, what the work depends on and where approval is needed. Compare value, effort and risk with at least two alternatives.

A baseline is the starting measurement used for comparison. Mark it as measured or assumed. Compare similar tasks before and after AI assistance. Include checking, corrections and tool costs. One successful run does not prove savings across the organization.

Worked example: Pilot an account brief with source references for one sales team. Include approved account notes and open issues; exclude pricing changes and sending messages. Observe preparation time on five comparable tasks and define a quality checklist before testing.

Practice: Reduce the scope to one decision or handoff and write acceptance criteria an independent reviewer could check.

Assessment criteria: specific_user, baseline_evidence, bounded_scope, acceptance_metric

Critical failures: Unapproved high-consequence automation; Guaranteed ROI or employment without evidence

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Use dependable sources and handle uncertainty

Objective: Link answers to current sources the user is allowed to access.

List each source’s ID, version, owner, update date and access rules. Keep the IDs when documents are indexed, searched and used to answer. A citation points to a source. You must still check that the source supports the sentence.

Define what to do when information is missing, outdated or conflicting. State which approved source replaces an older one. If authority is unclear, say the answer is unknown or ask the responsible person. Do not choose a rule just because it is convenient.

The application must enforce source permissions. A prompt cannot separate one customer’s records from another’s. Removing access must prevent future retrieval and invalidate affected saved results. Test malicious instructions inside documents as well as normal questions.

Worked example: Policy P-02 replaces P-01. An authorized query may use P-02 and cite its version. A user without that permission must not receive its text or a summary of it. If the accessible record lacks a restoration estimate, the answer must say so.

Practice: Run supported, unknown, stale, conflicting and unauthorized queries. Record expected and actual outcomes before revising the prompt.

Assessment criteria: source_inventory, citation_trace, conflict_unknown, access_freshness

Critical failures: Unauthorized source disclosure; Unsupported facts or invented citations

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Connect systems with narrow permissions

Objective: Inspect tools, check permissions, obtain approvals and recover from failures.

Inspect the tools actually available and their accepted inputs before use. Model Context Protocol, or MCP, provides a common way to connect to tools. It does not grant users access or approve business actions. Browser automation must inspect the current page and check the result after an action.

Check inputs and the caller’s permissions outside the model. Separate permission to read from permission to change data. Preview the exact target and proposed change. Obtain approval when required. Record whether the action succeeded, failed or remains uncertain.

If a connector is unavailable, use the practice-access lesson: prepare a labeled simulation, list access dependencies and arrange supervised execution. A simulation does not pass the connected-action or deployment gate. Use the same request ID, called an idempotency key, when retrying the same action. Bind it to the exact request data. A timeout does not prove failure; check status first. Limit retries, spending and elapsed time. Keep credentials on the server and practise only in an authorized environment.

Worked example: A routing update is drafted for lead L-04. The server checks caller access and approval. Retrying the same approved payload with key K-04 returns the existing result. Reusing K-04 for different data returns a conflict, not a second update.

Practice: Demonstrate allowed, denied, approval-required, timeout and duplicate cases. Explain observed results rather than claiming a connection exists.

Assessment criteria: actual_contract, authorization, approval, recovery

Critical failures: Write without required approval; Unauthorized action; Credential disclosure

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Evaluate behavior before trusting a demo

Objective: Test realistic behavior and report serious failures separately from average scores.

Define expected behavior before viewing the answer. Test normal requests, missing information, conflicting records, restricted access, malicious instructions, timeouts and duplicates. Judge success using the user’s actual task.

Check answer quality, source search, action results and user experience separately. Automated checks can verify data formats and permission rules. A qualified person must judge usefulness and difficult industry questions. One unauthorized disclosure can block release even when the average score is high.

Compare the starting results with one controlled change. Keep separate test cases that you do not use while improving the system. Report the cases actually run, inputs, outputs, exceptions and limits. Generated reports and model confidence do not prove observed results.

Worked example: Of fifteen cases, twelve pass, two correctly escalate and one shares an unauthorized source. The recommendation is no release until that critical failure is fixed and regression-tested, even if the summary accuracy looks high.

Practice: Add one failure case missing from your test set, define the expected result first, rerun it and revise the release recommendation.

Assessment criteria: predefined_cases, actual_results, critical_failures, holdout_decision

Critical failures: Fabricated test results; Critical failure hidden in an average

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Deploy an observable, reversible pilot

Objective: Show what was built and tested at the depth required for the career track.

Keep local development, supervised pilots and production separate. Store secrets on the server and give users only the access they need. Record the actual version and environment. A build or landing page does not prove that the connected workflow works.

Run quick checks, often called smoke tests, on the deployed system. Cover health, allowed actions, denied actions and recovery. Inspect logs with sensitive details removed. Define when an alert should be raised. Test restoring an earlier version, called rollback, rather than only describing it.

Engineers show what they built, how they debugged it and how others can repeat the checks. Practitioners prepare evidence that the operator can use to accept the workflow. They review technical evidence with a responsible technical partner. Clearly label a local simulation as a simulation.

Worked example: Release version v0.2 to an authorized training environment. Verify health, one allowed request and one denied request, then deliberately fail a dependency. Restore v0.1 and show the observed behavior. Do not describe this as production customer validation.

Practice: Show the exact environment/version, run a denied-action test and perform one rollback or clearly identify the missing access dependency.

Assessment criteria: environment_access, observed_smoke, version_logs, rollback

Critical failures: Exposed credentials; Claiming simulation is production deployment

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Measure value and own exceptions

Objective: Measure useful results and costs, and name who handles incidents.

Track completed results, quality, response time, requests for human help and cost. Prompt counts alone do not show value. Include human checking and correction time. Clearly label estimates until you have measurements.

Name the operator, data owner and route for getting help. Define when to disable writes. Practise an incident using a timeline: detect it, limit harm, investigate, restore service and add a test to stop it happening again. Keep secrets and unnecessary personal data out of logs.

In conversations, confirm what the user wants, handle corrections and pass relevant context to the next person. Voice and other input types add delays, transcription errors, accessibility needs and consent checks. Use approved assets. Verify extracted text and generated claims.

Worked example: An intake assistant misses two urgent requests. Disable automated routing, retain draft-only triage, notify the service owner and review affected cases. Update the rule. Test separate cases that were not used to improve the system before restoring writes.

Practice: Write a practical incident drill and a dashboard definition with denominators, thresholds and a named owner.

Assessment criteria: outcome_metrics, total_cost, incident_owner, containment_regression

Critical failures: No owner for consequential actions; Ignoring urgent exceptions or unverified claims

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.

Explain, hand over and position your capability

Objective: Explain the project, hand it over and describe skills supported by evidence.

Connect the user’s problem to tested behavior, success criteria, dependencies and operating responsibility. Explain what changes and how people will learn the new process. Record objections and how you tested them.

An engagement needs clear exclusions, a process for changes, ownership, supervision and handover. Pricing and contracts are separate from the learning exercise. Do not guarantee savings, jobs, credentials or client assignments.

Explain your own contribution and limits. A practitioner may lead discovery and configuration while needing engineering supervision. Final assessment requires a person to observe your demonstration, a change request and a failure exercise.

Worked example: A telecom leader explains the discovery brief, cited account workflow and evaluation results, then states that production integration requires an engineer. The handover names the process owner, access dependencies and rollback contact.

Practice: Give a five-minute narrative linking prior expertise to actual artifacts, then answer one reliability objection and explain a failure.

Assessment criteria: stakeholder_value, scope_handover, honest_contribution, live_explanation

Critical failures: Unsupported job or income guarantees; Claiming technical independence without evidence

Apply this to your confirmed synthetic workflow. Preserve original inputs, expected and actual results, correction and limitations.